STANDARDS · HOW WE BUILD AND HOW WE MEASURE IT
See how we check our work.
Review our checks, measured results and working examples. Each result includes its context so you can see what was tested.
(01) THE DELIVERY BAR
(6)A client site does not launch until it clears all of these.
- (01)Client sites: Lighthouse mobile performance 90 or higher
- (02)Checked at three widths — phone, tablet, desktop
- (03)Title, description, social image and favicon on every page
- (04)Call, message and booking links tested by hand
- (05)No stock phrases — words come from your reviews and listings
- (06)Your photos, or licensed stock you approved — never AI-generated
(02) MEASURED, NOT CLAIMED
(31)Every concept site that was live on Sep 18, 2026 — including the ones below our client bar.
| Site | Performance | Accessibility | Best practices | LCP | CLS | Against the client bar |
|---|---|---|---|---|---|---|
| Bluebell Cottage | 100 | 100 | 100 | 1.2 s | 0 | Clears 90 |
| North Pier Café | 99 | 96 | 100 | 2.0 s | 0 | Clears 90 |
| Pellum | 98 | 100 | 100 | 1.9 s | 0.003 | Clears 90 |
| Slackwater Counseling | 98 | 98 | 100 | 1.9 s | 0.001 | Clears 90 |
| Merritt Row Architects | 97 | 95 | 100 | 2.0 s | 0.049 | Clears 90 |
| Ridgehollow Lodge | 97 | 98 | 100 | 2.1 s | 0 | Clears 90 |
| Rowanline | 97 | 86 | 100 | 2.3 s | 0.004 | Clears 90 |
| Velvet Ordinary | 97 | 100 | 100 | 2.6 s | 0.001 | Clears 90 |
| Bramble Audio | 96 | 98 | 100 | 2.3 s | 0.003 | Clears 90 |
| Copper Lantern | 92 | 100 | 100 | 2.7 s | 0 | Clears 90 |
| Marisol Cay | 92 | 100 | 100 | 2.3 s | 0.008 | Clears 90 |
| Saltmarsh Cove Resort | 88 | 96 | 100 | 2.9 s | 0 | 2 short |
| Solano Cocina | 88 | 93 | 100 | 2.9 s | 0 | 2 short |
| The Halden Hotel | 84 | 95 | 100 | 4.4 s | 0.014 | 6 short |
| Alder Row Suites | 82 | 96 | 100 | 4.8 s | 0.002 | 8 short |
| Fenwray | 82 | 100 | 100 | 4.5 s | 0.001 | 8 short |
| Fernhollow Studio | 80 | 96 | 100 | 5.1 s | 0 | 10 short |
| Marlspike Systems | 79 | 96 | 100 | 5.1 s | 0.001 | 11 short |
| Palouse Fleet Repair | 79 | 100 | 100 | 5.3 s | 0 | 11 short |
| Anchorline Dental | 75 | 95 | 100 | 6.9 s | 0 | 15 short |
| Corinthian Barber Co. | 75 | 95 | 100 | 6.4 s | 0 | 15 short |
| Ebbline Footwear | 74 | 95 | 100 | 5.6 s | 0 | 16 short |
| Hollow Fig | 73 | 96 | 100 | 7.3 s | 0 | 17 short |
| Juniper & Ash | 73 | 100 | 100 | 7.1 s | 0 | 17 short |
| Casa Ondina | 72 | 100 | 100 | 6.8 s | 0 | 18 short |
| Millbrook Provisions | 72 | 100 | 100 | 7.1 s | 0.006 | 18 short |
| Sablemere Resort | 72 | 85 | 100 | 12.1 s | 0.058 | 18 short |
| Tarnwell Builders | 72 | 94 | 100 | 5.8 s | 0 | 18 short |
| Foundry Nine | 68 | 100 | 100 | 9.1 s | 0.124 | 22 short |
| Dunewell House | 66 | 93 | 100 | 18.2 s | 0 | 24 short |
| Ember Meridian Barbecue | 65 | 96 | 100 | 15.1 s | 0.003 | 25 short |
All 31 concept sites, measured on the live site (Lighthouse 12.8.2, mobile). Concept sites are hidden from search on purpose (they are fictional businesses), so their SEO score is not shown. Concept sites are showpieces that open on full-screen video or large photography, and several sit below 90. A client site does not launch below 90 on mobile: where an effect and speed collide, the effect gives way. To check any page yourself, paste its address into PageSpeed Insights.
Method: Lighthouse 12.8.2, default mobile preset (simulated throttling), one run per page, on the production URLs listed; headless Chrome on our own machine.
What counts as a review decision. One decision is one verdict a person recorded on one item in our review station (a design candidate, a page, a crop or a component). It is not a client, a project or a delivered site. September 2026, by the label recorded with each decision: approve 486, send back 237, confirm 191, choose 47, revise 33, part notes 17, withdrawn 9 (1020 in total).
Two anonymised examples from the same September records: on September 2 a 390-pixel-wide screen of an internal study was sent back with the recorded reason “colour”; on September 14 our blog index was approved after a separate design review listed 10 issues and a recheck closed 8 of them. September 2026 decision counts and examples (JSON)
The Lighthouse table above comes from one lab run per page on September 18, 2026 (Lighthouse 12.8.2, mobile preset, headless Chrome on our own machine). The individual raw reports from that run are not available in our current public evidence, so we link the summary we saved at the time instead; a new measurement would be published as a separate, dated table. These are lab tests of concept sites, not field data from real visitors. Saved summary of the September 18 run (JSON)
Separately, our own agency homepage was measured with PageSpeed Insights on October 8, 2026 (Lighthouse 13.5.0, emulated Moto G Power, slow 4G, before this release): performance 72, accessibility 97, largest contentful paint 7.9 s. Real-visitor data was not available. This is a different page and date from the concept table above. PageSpeed Insights report
(03) A PERSON SIGNS OFF
Software drafts. People decide.
Our production line reads a business’s public listings, photos and reviews and drafts a first version. Nothing leaves it without a person approving it — and a share of decisions in September was a rejection. The log is kept per decision, with the reason written down.
(04) IN WRITING
(6)What we commit to before any money moves.
- (01)
Free to look
The preview costs nothing. If it is not for you, you walk away and owe nothing.
- (02)
Scope before money
Your concept email sets out the pages, the price and the date in writing. You pay only after you have seen the finished site.
- (03)
Real photos only
Your own photos first, and licensed stock only where you have none, named in your concept email. No AI-generated images on your site.
- (04)
Your domain stays yours
Your site launches on a free Arupix address. Connect your own domain any time later: it stays with your registrar, in your name.
- (05)
No setup fee, no contract
Monthly: US$79, nothing up front, cancel by email any time. Or pay US$1,490 for the first year (US$1,290 build + US$200 hosting), then US$200 a year for hosting.
- (06)
A person signs off
Every page is reviewed by a person before you see it — and sent back if it is not good enough. The log keeps the reason for each decision.
See what your website could be.
Tell us your business name. We’ll email a free homepage preview, then the finished site. You decide whether to launch.